>One week of an IDEO project

>The famous design firm IDEO is often considered the most creative such company in the U.S. I have heard about them for years, but now I am more interested because I have been doing some research on innovation and creativity. There design processes tends toward what they call controlled chaos. It is active, cooperative, democratic (mostly), and sometimes intense.

Recently they set up a camera to capture an entire week of work in two minutes:


Ten years ago ABC’s Nightline ran a story about IDEO and its design philosophy. Nightline asked IDEO to redesign the ubiquitous shopping cart in five days. This video is one of the best distillations of how to get a group to think & act creatively under time pressure and with a specific goal in mind.

The rest of the piece: Part 2 and Part 3.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s